We are developing tools with GDPR in mind that will make it easier to locate personal data you have gathered in surveys or used in panel management.
Images can evoke moods, aspirations and ambitions, as well as colour feelings towards a brand or activity or behaviour. But be very careful when using them!
We use Demographix to track feedback and trends among our customers. The analysis tools give us instant access to data and allow us to interrogate it in depth.