Online Technology for Research & Insight

Research Blog 18 October 2019

Demographix develops technological fixes for research success

We have developed a reputation for creating amazing technical solutions for the most demanding online survey research projects, whether in the marketing, academic or multinational sectors.

Recent bespoke work by Demographix for a major academic researcher has included refining new technology for pop-up explainers, which explain why a question is being asked or clarifies any points that might be ambiguous. These are accessed through information icons next to the question text, and were developed so they worked seamlessly on any form factor – from mobile phones to desktops.

Our expertise with multilingual surveys was further advanced last month in a project for a major airline to get feedback from customers in English and three Asian languages – traditional and simplified Chinese, Japanese and Korean. The 5 surveys consolidated into a combined analysis survey in English, allowing over 14,000 anonymised responses to be analysed in depth.

The Demographix development ethos is to create solutions to specific problems that we can then incorporate into our standard environment. Previous customisation projects, such as the development of short codes for questions, are now a part of the standard interface for all to use. Short codes are used in downloads of data and analysis where original questions are lengthy, or as a way of easily applying question codes.

Demographix has also recently introduced a new category of questions which enable you to automatically stamp each response with metadata information – such as submission date and the device used – and then use this data in analysis. These hidden questions were developed for the needs of specific customers who required such things as a date stamp in order to create Derived Variables to group responses by month, year or other specific periods.

There are two other metadata question types that can be added to surveys: respondent device and respondent country. For the latter, the country chosen from the list of possible responses is based on the IP address of the respondent. However, to stay within GDPR guidelines, we do not store the actual IP address, which could be deemed potential personal data.

Demographix is always happy to talk to professional researchers about the specific technical issues you are coming up against in creating your online research, and how we might solve the headaches you are encountering.