Online Technology for Research & Insight

Research Blog 14 February 2013

Using QR codes for online surveys

We've just added QR codes to the many "on demand" services that we offer for Demographix survey builders. QR codes (such as the one shown below) are square graphic images that contain data recognisable to a special reader app on a mobile device. They are similar to the barcodes on packaging that can be scanned at a checkout.

QR code

Mobile smartphone and tablet users can download free QR scanner apps onto their machines and then point their mobile's camera lens at the QR code image (printed anywhere, for example posters or menus or billboard advertising). This reads the data, containing the URL of your survey, and downloads the survey instantly.

You can now easily create a QR Code for any survey. On the Details tab of the Survey Properties page click on the link near the top labelled "GET QR CODE". A separate window will open in your browser showing the QR Code for that survey.

You can then save the image to your computer by dragging it onto your desktop or right-clicking on it and choosing "Save image as".

If you have a QR reader, try it out by using the image shown here. It will open a sample survey using image hotspots.