Online Technology for Research & Insight

Press Release 6 January 2020

Audio-visual Asset Managers released by Demographix

LONDON UK: Demographix has just made a major upgrade to its account management tools by releasing two new Asset Managers, for images and audio-video files used in surveys. The new drag-and-drop tools make managing large numbers of assets much quicker and easier – both in terms of categorising and deleting files.

"Users of Demographix who have built up large libraries of media assets – such as images, audio files and video files – have been asking us to develop management tools to make it easier to categorise assets, and to delete files that are out-of-date or no longer used," said marketing director Bobby Pickering.

He added: "The imperative to keep library assets well-managed is part of every organisation's need to monitor and keep its brand imagery up-to-date. Image capture technology has also much improved over recent years, and older images can be very grainy and technically out-of-date."

Pickering said that customers using a lot of media assets in their surveys had found the previous management of groups of images cumbersome. "Batch processing assets has, up till now, involved a few clicks on drop-down menus to categorise each individual asset or move them between folders – definitely a little frustrating en masse."

"But we have listened to customers and developed a back-end management interface that takes the hassle out of these tasks."

Image manager

The new Image Manager environment has an Unassigned Images folder at left, containing thumbnails of all the uploaded images in an account that are not categorised. Below it at bottom left is the Recycle Bin, into which you can drag-and-drop images for deletion. On the right-hand side is a listing of all the category folders that have been created for the account, with a couple of them open to reveal their contents. You simply drag-and-drop images from left to right to assign them to a category or categories.

The companion Audio-Video Asset Manager allows assets to be viewed or listened to on players integrated within the environment. Categories are account-specific and shared between the two asset managers.

The toolsets are available to Account Holder and Full User logins only, as these users provide the management level with full oversight of surveys and assets within an account. For security reasons, they are not available to lower-level logins. The management toolsets are also not available on mobile phones or iPads, due to the limited screen width of those devices.

The new tools will be followed later in the First Quarter by a companion Survey Management toolset that also incorporates drag-and-drop ease-of-use. The tools have been tested on all major browsers and form factors (laptops and desktops).

About Demographix: Demographix is the leading UK developer of online research tools, specialising in the publishing, broadcast, health, public, academic and hospitality sectors. The company develops technology compatible with a wide range of browsers and form factors, including tablets and smartphones. Demographix is the registered trademark of Demographix Limited. Demographix is a company partner of the Market Research Society. Company registered in England and Wales No. 4358487. Registered with the ICO No. Z1244335.