Online Technology for Research & Insight

Press Release 20 July 2018

Demographix unveils dramatic new icon-rich user interface

LONDON UK: Demographix is launching a dramatic new user interface, featuring an icon-rich builder environment, and new management tools for GDPR compliance. The company estimates that user productivity will be greatly improved with the streamlined interface.

"Our greatest strength is our ease-of-use, especially for new users, and this new interface puts us ahead of our competitors" said Demographix CEO, Derek Cohen. "To cut down the cost of user training is a goal that our customers appreciate. Systems that require high levels of training carry a significant, often hidden, cost burden that our customers do not shoulder."

Among the many new enhancements to the system are new tools for GDPR compliance, including labelling of Personal Information Data within surveys to make search and deletion easier. New alerts will be shown whenever a write-in or datepicker question is added to a survey, reminding users that gathering personal data should now also be accompanied by active consent from respondents.

"Good GDPR compliance must start with informed survey developers at the point of survey design, and our tools actively promote that," said Cohen. "Users also need search tools that can locate data in their account, or confirm that no specific personal data is being kept on our system, as well as effective data deletion tools."

Major new enhancements in the User Interface 2018

  • A new survey Dashboard with clearer overview and easier management
  • More streamlined icon-rich survey builder interface
  • More built-in checks / warnings, especially alerts on broken dependencies
  • Tools to help with GDPR compliance and enquiries
  • More flexibility to make changes to live surveys
  • Ability to set up your own Friendly URLs
  • Upload images directly from within Question Editor
  • …plus lots more smaller enhancements

A significant part of the new design's development was a move to an icon-rich environment. As shown in the screengrab below, the survey builder interface now uses icons to simplify access to key builder tools, such as the Appearance toolset, the Print/PDF generation tools, and the full data analysis toolset (when responses have been collected).

toolbar icons

Menus with important actions have also been made more visible and integrated into the question/page within the builder workspace. Shown below is a "hamburger" icon attached to a question, which allows easier access to key action tools for the question concerned.

question actions menu

Delivery of the new UI is being carried out in a phased rollout, beginning with customers who have expressed an interest in participating in advance trials. Full implementation is expected to be complete by the end of August. Free online training sessions for all existing users will also be available on a regular basis in this period.

About Demographix: Demographix is the leading UK developer of online research tools, specialising in the publishing, broadcast, health, public, academic and hospitality sectors. The company develops technology compatible with a wide range of browsers and form factors, including tablets and smartphones. Demographix is the registered trademark of Demographix Limited. Demographix is a company partner of the Market Research Society. Company registered in England and Wales No. 4358487. Registered with the ICO No. Z1244335.