Online Technology for Research & Insight

Press Release 27 September 2013

Images and URL parameters are key to latest enhancements

LONDON UK: A new raft of service upgrades from the UK's leading developer of research tools includes the introduction of image thumbnails and easier management of adding parameters to outbound survey URLs.

Demographix has enhanced the way images can be displayed in surveys – whether as answers to questions, image-only items, or a random image display. Users can now configure these questions or items to display thumbnails in the survey instead of the full-size image. When this is selected, any image in this question/item that is more than 150px high will be resized automatically and displayed as a 150px high thumbnail. This will have an icon in the corner to indicate that the image can be enlarged. The larger image is automatically scaled to fit in the survey window, so the whole image is always visible.

"This has been a commonly requested item from some key customers in the publishing industry who want survey respondents to be able to view fullsize overlays of pages of magazines or website grabs," said Demographix CEO Derek Cohen. "But this can also be applied to research needs such as getting feedback on marketing collateral or detailed scientific diagrams."

Another new feature for users also involves images: the ability to select colours to be used in a survey style sheet from an image used in the survey. Demographix has always made a priority of allowing its customers to brand surveys with their own colour schemes, and does not put any Demographix branding on surveys. This new facility adds to the arsenal of tools in the system that make customer brand-matching the simplest available on the market.

The final new feature is another regularly requested Helpdesk request from users that Demographix has turned into an automated tool. "We have often had requests for grabbing the parameters attached to the end of a survey's URL, such as the ID of a panel member from an external panel provider, and attaching these to the URL of the webpage shown after a survey has been submitted. This allows external panel providers to record a survey complete."

This option, "Add inbound parameters to URL(s)", can be found in the section entitled "URL of page to display when survey has been submitted" on the Details tab of the Survey Properties.

About Demographix: Demographix is the leading UK developer of online research tools, specialising in the publishing, broadcast, health, public, academic and hospitality sectors. The company develops technology with a wide range of browser and form factor compatibility, including tablets and smartphones. Demographix is the registered trademark of Demographix Limited. Demographix is a company partner of the Market Research Society. Company registered in England and Wales No. 4358487. Registered with the ICO No. Z1244335.