Online Technology for Research & Insight

Press Release 1 July 2013

Demographix makes social media and mobile advances

LONDON UK: Demographix, the leading UK developer of online survey and panel management tools, has just implemented major advances in the social media and mobile device spheres.

Demographix customers can now choose to enable social sharing for any new survey through a simple “point and click” interface in their survey properties. Survey creators can allow respondents to share a survey (once they have completed it) with friends and followers on Facebook, Twitter and Google+, as well as sending email invites with personal messages to their mates.

“Social sharing can be a significant way to increase uptake and response levels by carefully targeting the social circles of those who are on existing mailing lists,” said Derek Cohen, CEO of Demographix. “Our development work over the past year has ensured that this powerful new tool is easily enabled through a simple and clear interface, so there’s no difficult coding to do to include this in a survey.”

Demographix has also made available its much anticipated “dynamic resize” technology, allowing standard surveys to resize themselves in narrow width screens, such as those on smartphones and small tablet devices.

Cohen added: “Our customers do not want to create different versions of surveys specifically for mobile environments, so we have made it a development priority to ensure our surveys adapt to changing respondent device usage”.

Dynamic resize technology automatically shows the most appropriate version of a matrix or slider question, depending on screen width.

Demographix statistics show that more than 22% of all respondents are now using smartphones or tablets to complete their surveys, and that figure keeps rising. The company offers consultancy and advice to survey builders who are looking at optimising survey design for mobile environments.

About Demographix: Demographix is the leading UK developer of online research tools, specialising in the publishing, broadcast, health, public, academic and hospitality sectors. The company develops technology with a wide range of browser and form factor compatibility, including tablets and smartphones. Demographix is the registered trademark of Demographix Limited. Demographix is a company partner of the Market Research Society. Company registered in England and Wales No. 4358487. Registered with the ICO No. Z1244335.