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Demographix — The First Choice for Publishers
A premium online survey system!
Net-savvy publishing houses with multiple brands, active reader mailing lists and intensive survey needs in research, marketing and editorial environments choose Demographix to fulfil all of their online survey requirements.
Our publishing industry customers include top names from around the world, including IPC Media, Conde Nast, Fast Company and Haymarket.
Publishers can make extensive use of Demographix, developing and deploying surveys to keep them up-to-date and in-touch with their readers and markets. Demographix is particularly appealing to publishing companies with multiple brands – whether consumer magazines, b2b publications, books, journals, newspapers or websites. Our forthcoming Panelwise software allows you to create panels of readers whose opinions you can regularly monitor, at a fraction of the cost of other panel technology providers.
Technical features with special appeal to publishers
Demographix has been developing technologies of specific interest to publishers that put us well ahead of all other online survey contenders. Would you like to be able to:
- Use viral options at the end of surveys: Your readers can invite friends with similar interests to complete the survey. This helps build up your mailing lists and feed targeted data to your subscriber bases.
- Embed audio and video question types: Demographix uniquely allows you to include questions with embedded videos (especially useful if you want to give feedback to advertisers from your readers) or audio files (you can now ask questions about MP3 clips or podcasts where the respondent can play the audio first).
- Create scoring surveys: Editorial features where readers rate themselves based on their responses to a set of questions can now be reproduced online, with interactive surveys that readers find compelling additions to your website.
How do publishers get value from online surveys?
Here's a few things that publishing houses are using online surveys for:
- Background research for features
- Vox pops for editorial quotes
- Awards nominations and voting
- Reader satisfaction surveys
- Creating and maintaining Reader Panels
- Visitor offers, quizzes and competitions
- Advertisement effectiveness research
- Event registration and feedback
- Building searchable archives of reader research to monitor long-term trends
Our publishing industry connections
Demographix was created by a team well-known within the UK publishing industry, and is an Associate Member of the Periodical Publishers Association, where our technology is used extensively by the PPA and its affiliates. Currently we are offering a special deal for new PPA members.
Our software is used by The Newspaper Society and book trade bible The Bookseller. We also work closely with Telmar and IMS Research to help our publishing industry customers integrate their custom research with industry-wide surveys, such as NRS.
Pricing
A Demographix subscription allows your company to create unlimited numbers of surveys, with unlimited sizes and unlimited response levels. It's an all-you-can-eat package that means you can predict your online survey costs for the year ahead and not worry about "hidden" extras. Our standard package costs £1000 (€1500 or $1750) per month, but we also offer one-off surveys (from £500) and survey bundles for users with smaller surveying requirements.