Get your Instant Free Trial
We'd love to show you how easy it is to use demographix and give
you a taste of our powerful analysis tools - sign up here
Customer Feedback for the Hospitality Industry
Interact with your customers and find out what they think!
The internet offers a quick and low-cost way for web-savvy restaurants, hotels, pubs, suppliers and other companies operating in the hospitality industry to build customer loyalty and interact with customers on a regular basis. Demographix is a hosted online survey service that allows you to quickly and easily create, deploy and analyse customer satisfaction surveys and interactive questionnaires. Demographix allows you to keep in touch with your customers on a regular basis, and develop your online marketing activities and mailing lists. You can measure key performance indicators for your business, such as monitoring staff performance and the changing tastes of consumers on a direct basis.
Our collaborative system allows your marketing or research team to work together on creating surveys that can be customised with your own branding and stylesheets. We can also create surveys for you and advise on survey content.
Hospitality industry customers may also be interested in developing panels to monitor customer views in an ongoing basis. Our forthcoming Panelwise software will allow you to build up a panel of supporters whose opinions you can regularly monitor, and who you can reward with an inbuilt incentives mechanism.
How can you get value from online surveys?
Here's a few things that hospitality industry clients can use online surveys for:
- Customer satisfaction surveys
- Prize draw questionnaires for loyalty schemes
- Build up a panel of regular customers to monitor your performance and their changing tastes
- Research changes to menus or customer tastes
- Special event quizzes/offers (Christmas, Mothers Day, New Customers, etc)
- To explore topical issues related to your business using scoring surveys
- Employee and HR surveys
- Event registration forms and feedback surveys
- To test radio or TV ad creatives
- Building searchable archives of reader research to monitor long-term trends
Technical features with special appeal
Demographix has been developing technologies that put us well ahead of other online survey contenders. Would you like to be able to:
- Create scoring surveys: Allow your customers to test themselves on issues around hospitality to explore what they believe. For instance, what do they know about or think about these key issues: the UK's smoking ban laws, healthy food options, genetically modified and organic foods, or safe drinking limits.
- Use viral options at the end of surveys: Your customers can invite friends (often with similar tastes and interests) to complete the survey. This helps build up your mailing lists and feed quality data into customer loyalty programmes.
- Embed audio and video question types: Demographix uniquely allows you to include questions with embedded video and audio files (especially useful if you want to test upcoming TV or radio ad creatives.
Our Business Partners
Demographix is a business partner of Peach Factory Research, a major UK consultancy offering consumer, customer and senior executive research in the hospitality industry. In 2007, in conjunction with Peach Factory, Demographix has been providing event feedback and private research for clients, including the Giraffe and Carluccio's restaurant chains.
Pricing: no set-up fees, unlimited response rates
Hospitality industry customers can use a one-off survey, costing from just £500, to get immediate feedback from a mailing list or through a link on your website. You could have this survey up and running today — there's no waiting and there's no set-up charges. For customers requiring more regular surveys, a Demographix annual subscription allows your company to create unlimited numbers of surveys, with unlimited sizes and unlimited response levels. It's an all-you-can-eat package that means you can predict your online survey costs for the year ahead and not worry about "hidden" extras. Our standard package costs £1000 (€1500 or $1750) per month. We also offer survey bundles for users with smaller surveying requirements.