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Powering online surveys for the media
Demographix — first for broadcast!
Media organisations with multiple brands, who are building up online services and viewer/listener mailing lists, and have intensive survey needs in research, marketing and editorial environments choose Demographix to fulfil all of their online survey requirements.
Our broadcast clients use Demographix to quickly deploy surveys to keep them up-to-date and in-touch with their audiences and markets. Demographix is particularly appealing to broadcasters who need a heavy-duty, collaborative online survey system that lets them embed audio and video files in surveys — to test them on audiences or gather feedback on broadcasts.
Technical features with special appeal to broadcasters
Demographix has been developing technologies of specific interest to broadcasters that put us well ahead of all other online survey contenders. Would you like to be able to:
- Gather instant feedback for broadcast: Start using your website to sound out the opinions of your listeners and viewers. You can have surveys up and running in no time at all, and gather instant feedback on today's issues and breaking news stories.
- Embed audio and video question types: Demographix uniquely allows you to include questions with embedded videos (in .swf and .flv formats) or audio (MP3 files) allowing each respondent to play the clip before answering questions. Our media player technology has full built-in controls — including replay, sound levels and jump buttons.
- Link surveys to maps: We have developed specialist Demographix technology that allows our users to link surveys to maps, so we can help you test ambient media performance.
How do broadcasters get value from online surveys?
Here's a few things that you can use online surveys for:
- Background research for news and programming
- Vox pops for instant audience reaction
- Audience satisfaction surveys
- Website visitor offers, quizzes and competitions
- Listener and viewer awards and voting
- Advertisement effectiveness research
- Event registration and feedback
- Creating surveys for viewer and listener panels
- Building up searchable archives of research
Our broadcast industry connections
Demographix works closely with Telmar Peaktime and IMS Research to help our broadcast industry customers analyse their custom research alongside industry-wide audience surveys, such as BARB and RAJAR.
Pricing
A Demographix subscription allows your company to create unlimited numbers of surveys, with unlimited sizes and unlimited response levels. It's an all-you-can-eat package that means you can predict your online survey costs for the year ahead and not worry about "hidden" extras. Our standard package costs £1000 (€1500 or $1750) per month, but we also offer one-off surveys (from £500) and survey bundles for users with smaller surveying requirements.