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What is Enterprise Feedback Management?

Finding out what employees and customers really think!

An organisation exists on its ability to communicate internally with its workforce — but not just top-down "getting the message out". It needs to actively measure how staff view practices and policies, and allow for communication to filter back up to management. When communication is two-way, great ideas can emerge.

Enterprise Feedback Management (or EFM) means different things to different types of organisations, or departments within them. A multinational with a global workforce needs to keep in touch with what employees are thinking in all its territories. Human Resources teams need cost-effective ways to create and administer employee questionaires to measure how staff rate their work practices and policies. Research departments will often be called upon to consult widely with stakeholders before major operational or supplier decisions are made.

But these needs for gathering feedback from employees are just one side of the EFM coin. Flip it over and this catch-all phrase also refers to maintaining mechanisms for ongoing feedback with your customers. Measuring customer satisfaction levels has got a whole lot easier and cheaper with the internet!

Use panel and survey technologies to your advantage!

Demographix is a specialist supplier of low-cost online EFM resources — both collaborative survey tools and panel management systems. Our easy-to-use internet-based technologies require little training, no software installation or maintenance, and are available to your team anytime from anywhere in the world. All anyone needs is a web browser and internet connection.

With Demographix you can provide feedback in a fraction of the time (and the cost) it would take you to commission research from an external agency. Your department can be seen to be a reactive and customer-friendly internal resource that delivers reliable results. You can even create log-ins to let stakeholders see their results quickly and easily — and give them access to analysis tools that mine their data!

What does Enterprise Feedback Management mean to you?

Here's just a few questions you might be asking yourself that Demographix EFM technologies can fulfil:

• Employee surveys: How can I find out what my staff think, today?
• Human Resources surveys: Are new policies being communicated across the length and breadth of the organisation?
• Cutting and slicing global surveys: How can I break down the results of a survey to analyse individual countries or cluster groups?
• Customer satisfaction questionnaires: How do I find out if customers are happy with the products or services we provide?
• Historic data on satisfaction levels: Can I build up a library of research data that I can analyse over time?

Creating an ethos based on collaboration and consultation!

Using the Demographix and Panelwise technologies has cultural benefits for your organisation too! Do you want to foster an ethos that encourages staff to collaborate — building surveys and panels together, then sharing the analysis of those results? Do you want to foster a corporate ethos that values consultation and employee feedback? If your employees are consulted and involved by managers, they are more likely to value the need to put customer satisfaction first!