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Press Releases

On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.

all 2005 2006 2007 2008 2009 2010

Showing all press releases:

Second major survey passes 100K response milestone

6 Aug 2010 — Pan-European men’s health survey, conducted in 25 languages, passes the 100,000 response milestone! Another endorsement for our unlimited response guarantee.

A second major survey using Demographix technology has passed the 100,000 response milestone. The European MSM Internet Survey, led by Sigma Research and six partner research organisations, seeks to quantify European men’s attitudes and behaviour with regard to HIV and STI transmission.

Dovetail logo

The overall aim of the collaboration is to improve behavioural surveillance and prevention work among gay and bisexual men in the participating European countries. The survey is intended to inform the planning of prevention interventions and identify subgroups of men who have prevention needs poorly met (priority target groups).

The project is believed to be the largest quantitative survey of this population ever undertaken anywhere in the world.

Earlier this year, subscriptions marketing and fulfilment specialist, Dovetail Services, received over 110,000 responses to its annual survey of customer satisfaction – up from almost 70,000 the previous year. The research project is regarded as the most wide-ranging and comprehensive in the UK magazine fulfilment business.

About Demographix: Demographix is the leading UK developer of online research tools. Demographix is the registered trademark of Demographix Limited. Demographix is a company partner of the Market Research Society. Company registered in England and Wales No. 4358487. Registered with the ICO.

For further information, contact: Bobby Pickering, phone +44 (0)20 7112 5111.

Demographix now offers support for 29 languages

30 Jul 2010 — Addition of a whole new slew of European languages allows Demographix users to easily build surveys in 29 different languages.

Demographix has added support for a raft of European languages to its online survey system, allowing customers to easily deploy surveys in languages other than English.

“Customers can now select one of our language options and apply it to a survey, and all of the survey’s furniture (such as the Next, Previous and Submit Answers buttons and internal notifications) will be translated into the relevant language,” said marketing director Bobby Pickering.

Demographix now supports the following 29 languages: English, Bulgarian, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hungarian, Indonesian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovenian, Spanish, Swedish, Turkish, Thai, Ukrainian, Vietnamese and Welsh.

“Research departments with pan-European or global audiences or target respondents will now find that deploying surveys in multiple languages is one step easier using Demographix,” added Pickering. “We have developed expertise with several broadcast and research organisations in this field, and are looking to help others do cost-effective research across borders.”

The language toolset is available to all Demographix users. It can be accessed via a dropdown menu on the Survey Properties menu, under the Details tab.

For further information, contact: Bobby Pickering, phone +44 (0)20 7112 5111

Demographix survey hits response milestone

28 May 2010 — Another major milestone was passed for Demographix earlier this year when a major annual survey project received more than 100,000 survey responses.

Subscriptions marketing and fulfilment specialist, Dovetail Services, has received over 110,000 responses to its annual survey of customer satisfaction – up from almost 70,000 the previous year. The research project is regarded as the most wide-ranging and comprehensive in the UK magazine fulfilment business.

Dovetail has been using Demographix technology as the back-end to its annual Subscriber Satisfaction Survey since its launch in 2007. The Sittingbourne-based company, jointly owned by BBC Worldwide and Dennis Publishing, tracks trends in subscriber satisfaction for 45 publishing houses, and across more than 400 individual titles.

Dovetail MD, Julian Thorne, said: “Our goal is to help publishers discover the truth behind subscriber expectations, their overall satisfaction levels and their reasons for subscribing. It’s a big project, but the outcomes are of great use to our customers.”

Dovetail logo

Like all Demographix customers, Dovetail has been encouraged to expand the survey’s reach each year on the basis of our unlimited response policy. “We believe researchers should not be penalised for getting large responses to surveys – and they will be penalised if they’re paying per response,” said Demographix MD Derek Cohen. “We say, collect as much data as you can and thereby enhance the validity of your research.”

Other major annual surveys using the Demographix platform and receiving 25,000-35,000 responses include the TV Choice & TV Quick Awards, the Inside Soap Awards and Auto Express Driver Power.

For further information, contact: Bobby Pickering, phone +44 (0)20 7112 5111

Demographix introduces new management tool

12 Feb 2010 — In response to user requests, a new "Flag for deletion" option has been introduced for lower-level log-in types. This signals to an Account Holder that a survey can be deleted from the system.

As the only log-ins capable of deleting surveys or user log-ins is the top-level Account Holder log-in, many lower level users have told us they get frustrated about not being able to easily communicate that they want a survey deleted. So to make this process simpler, we've introduced a new "Flag for deletion" option in the drop-down list available for surveys - whether in production or published. Simply select the option and press Go - as shown below.

Flag for deletion

If any surveys shown in your workspace have been flagged for deletion, a new folder will appear in the Status View (as shown below). Here you will see all the surveys you have flagged for deletion. Account Holders will also see this folder, and can then check to ensure that no important data is attached, before deleting the survey or surveys.

Flag for deletion

The "Flag for deletion" option is available to all log-ins below Account Holder except Clients. So if you're a Full User, Creator or Colleague, check out this new feature soon.

For further information, contact: Bobby Pickering, phone +44 (0)20 7112 5111

Researchers turn to Demographix for serious support

2 Feb 2010 — Small and medium sized agencies are increasingly turning to Demographix for their online survey requirements because of the quality support and hand-holding we’re prepared to give them.

Among the companies we have been working with recently are De Vere Media (DVM), a Hampshire-based PR, promotion and communication specialists who are increasingly using research to give them a competitive edge.

Last year, a Demographix survey was the centrepiece of a campaign DVM created to promote the launch of a free title for women, Stylist magazine, by Short List Media.

The Work Goddess survey generated significant PR-worthy data that DVM used to fuel a successful brand recognition campaign for Stylist magazine in the national press. Coverage of findings from the survey included high-profile pieces in the Daily Mail, Daily Express and the Daily Telegraph.

DVM also used the survey for targeted coverage on television (GMTV) and radio (Sky News and BBC) aimed at the demographic sought by the client.

“Clients who want to stay in control and be seen as the originators of their own surveys and subsequently benefit from the media coverage need companies like Demographix and DVM who put the client first,” said Paul De Vere.

There are so many aspects of online research that SME research firms can need help with – from survey building to data analysis, emailing and panel management. At Demographix we know that they really need someone who’s going to respond quickly to their issues as they arise.

While there are quite a few systems out there of the cheap and cheerful kind, they’re precisely the ones who are going to let down small research companies when they need some hand-holding and advice to get a good outcome for their clients.

Festive Fun Prize winners; World Cup on its way!

31 Jan 2010 — The legendary annual Demographix Festive Fun quiz was another roaring success over the Christmas and New Year period. The quiz is a light-hearted questionnaire that is partly a thank-you to our users and followers, but also serves to give our customers ideas of how they can use questionnaires to create interesting interactive marketing tools.

In fact, the team at Demographix has thought about this a bit and decided that when major events come up, we could encourage users to get on the bandwagon. This year’s FIFA World Cup, for instance, might be a time for you to devise and circulate a questionnaire (with incentives) amongst relevant groups.

We have therefore registered the domain “worldcupsurveys.com” and this is available to all our customers to use for their friendly URLs, with immediate effect. You could therefore develop a survey and apply the URL http://www.worldcupsurveys.com/your_brand_name to it.

If you have a media property with a football or sporting or male demographic, we think this could be of great value to you. Think about it!

Meanwhile here’s the list of Prize Draw winners for 2009: Anna Fritz (Euronews), Aoibheann O'Connor (Hachette Filipacchi), Chris Rayment (Seven Squared), Helen Matthewson (Communication Workers Union), Kate Macinnes (Credit Union Central of Nova Scotia), Marianne Rogers (IPC Media), Marsha Szewczuk (DC Thomson), Nina Bentley (ElliottPeople), Sandra Charrasse (Network Rail), and Stef Hrycyszyn (COI).

The majority of the luck was with the ladies this year! Congratulations to our winners, who have all received Amazon gift vouchers worth £50.

Demographix announces new subscription pricing

4 Dec 2009 — 16.6% reduction in price of the Annual Unlimited subscription plan with fully integrated email

Demographix, the leading UK developer of online survey tools, has announced new pricing for its annual subscription plan customers.

The company is integrating its emailing and panel management technology into the plan, offering unlimited surveys, responses, emails and panel management for a highly competitive £15,000 subscription. This represents a £3,000 saving on the previous tariff for an equivalent plan.

Pricing for other Demographix plans remain unchanged. Pay As You Go one-off surveys are £500; Advance6 (a “6 for the price of 5” bundle) costs £2500; and Advance 18 (“18 for the price of 14”) costs only £7000. Email campaigns and panel management come as separate add-ons for these options.

Click here for US and Euro pricing, as well as a summary of features for each plan.

Demographix has kept its pricing for one-off surveys at £500 for the past four years. At the same time it has continued to enhance and expand the offering, adding more value and quality over time.

“Year-on-year, Demographix keeps on offering more for less,” said founder and ceo Derek Cohen. “Our competitive advantage keeps growing, and our customers continue to receive ever greater value and richer features.”

The new pricing is the final building block in a year of enhancements called the Demographix Greater Quality and Value Initiative.

Marketing director, Bobby Pickering, said: “2009 has been an important year for us. The Year of GQVI saw the launch of a new survey builder interface, new management facilities, the addition of language options, and the introduction of our sliders question technology – and much else besides.”

“We are committed to continually upgrading our technology in line with web developments, while increasing our value-for-money and market competitiveness.”

Demographix completes a year of major innovation

30 Nov 2009 — New pricing and slider question types cap off “Greater Quality & Value Initiative” in 2009

Demographix, the leading UK developer of online research tools, has completed a year of major enhancements with the launch of its new slider question types earlier this month.

The company started the initiative by introducing a major overhaul of its survey builder interface in February, offering an easier-to-use and “cooler” environment for research professionals to build powerful, media-rich online surveys.

Since then, it has added a raft of new features – all at no extra cost to its subscribers – including multi-lingual options for users with more global needs.

“Our goal has been to enrich our feature set and expand our appeal to our many different users,” said director Paul Ockenden. “We believe we have the most cost-effective and powerful research tool available, and one that is extremely competitive in the marketplace.”

Greater Quality & Value Initiative

These are just some of the major enhancements we have introduced in 2009:

Launched a new survey builder interface
Launched sliders - our latest question type
Integrated panel and email management into Demographix
Improved collaborative Scrapbook features
Added language options for all surveys (11 languages currently available).
Improved account management features
Batch processing for user login and survey management
Friendly URLs now free for all users
Introduced three tab views for survey lists
Major changes to appearance options
In Production watermark to signal unpublished surveys

The Demographix Greater Quality and Value Initiative will come to a spectacular conclusion at the end of next month when new integrated survey/email/panel management pricing will be unveiled.

Sliders give online surveys a boost

31 Oct 2009 — New question types come in four flavours; boost survey interactivity and improve data reliability!

After extensive development and beta-testing, sliders are now on the menu! Demographix has a new question type available immediately to its survey builders around the world.

Sliders will allow survey respondents to interface with online data capture in a more user-friendly way, thereby enhancing data collection. Just like controls on a mixing desk or music centre, the sliders provide a more intuitive way for survey respondents to select from a list of answers.

"As with all Demographix designs, we are looking at increasing data reliability by improving response precision," said CEO Derek Cohen. "Sliders make it easier for respondents to give valuable attitudinal feedback and will appeal to their web-savviness."

Sliders come in four main styles: value statements (Likert scale), mixing desk, numeric scale, and percent split.

FULL SPECIFICATION: To read a PDF Spec of the range of sliders available please click here.

A great deal of development effort has gone into designing the new question types to make them fully accessible to disabled users (those who cannot use a mouse can still control sliders via the keyboard) and in terms of accurate data capture.

SLIDERS IN ACTION: To see our new sliders in action please click here.

Sliders are available immediately to users at no extra charge.

Demographix innovates with new Sliders range

13 Aug 2009 — A major enhancement to the Demographix survey-building toolset will be launched later this year when an innovative new question range called Sliders becomes available.

"As with all Demographix designs, we are looking at increasing data reliability by improving response precision," said CEO Derek Cohen. "Sliders will not only make it easier for respondents to give valuable attitudinal feedback, it will also appeal to their web-savviness. In this way researchers can get the kind of quantitative and qualitative feedback that phone and paper surveys can't match."

Sliders will come in four main styles: value statements (Likert scale), mixing desk, numeric scale, and percent split. A great deal of development effort has gone into designing the new question types to make them fully accessible to disabled users (those who cannot use a mouse can still control sliders via the keyboard) and in terms of accurate data capture.

By default, a slider is placed in a N/A position (meaning either No Answer or Not Applicable), so that respondents are not forced to give a value, and default values are not recorded. Questions can be made compulsory, however, to enforce responses if desired.

“It is a design challenge to create slider-type questions that don’t distort data capture, such as by inadvertently recording default values for the cursor position, or accommodating large scales,” said director Bobby Pickering. “We have anticipated and tackled these problems and come up with solutions that seasoned researchers will appreciate. We have also realised that a variety of different sliders are required for different data capture needs.”

GREATER QUALITY AND VALUE INITIATIVE

Sliders are part of the Demographix Greater Quality and Value Initiative in 2009. Enhancements have already included a completely redesigned workspace, improvements to account management functions and data analysis, and extending free group training to purchasers of bundles and annual subscriptions.

All of these enhancements have been provided at no extra cost to users, and without the disruption of software upgrades on users' machines.

The Demographix Greater Quality and Value Initiative will get an even bigger boost towards the end of the year when the Panelwise email and panel management technology is fully integrated into Demographix, and made available at lower cost to annual subscribers.

Demographix users will be notified about the availability of Sliders in coming weeks.

DOWNLOAD A PDF VERSION OF THIS PRESS RELEASE

Language boost for toolset

9 Apr 2009 — A range of European and Asian languages are now available to users, among other enhancements.

The "new look" Demographix offers additional functionality as well as an easier-to-use interface.

“With these enhancements we continue to give our users additional power and refined ease-of-use at no extra cost,” said director Bobby Pickering. “We have also made major changes to account management tools and collaboration features that no other supplier in our price range can match.”

Among the new features and enhancements are:

New tab styles to speed up access to core functionality
Enhanced survey menu with status and category views tabbed
Survey navigator gives enhanced view of survey structure as you build
More fonts and line spacing controls for survey style sheets
Enhanced controls for averages (mean) calculations
Major changes to account management toolset
Collaborative Scrapbook feature given greater flexibility
Enhanced Printer Friendly Versions for survey print-outs
Automatic PDF generation for Printer Friendly Versions

Demographix is also now offering an inbuilt multilingual feature, allowing users to take advantage of the growing number of languages the system can support. European languages now supported as standard are French, German, Italian, Spanish, Portuguese, Danish, Swedish, Welsh and Russian.

“We also support several Asian languages, including Thai, Vietnamese and Indonesian,” said Pickering, “and look to enlarge that range in the near future. We’re finding that broadcasters with global reach are among the many groups who are seeking cost-effective alternatives for surveys conducted in many languages simultaneously.”

Demographix gets a makeover

10 Mar 2009 — Leading UK hosted online survey system unveils a "cooler, jazzier" new interface and feature enhancements.

Demographix, the leading UK developer of online research tools, has made major changes to the user interface and feature set of its hosted online survey system.

The design of the new interface has increased ease-of-use and made "deep functionality" more transparent.

Click here to see another image of the new interface showing the survey build environment.

The new interface will also make the system easier for new users to be trained on. “We give free training courses as part of our subscription packages, to ensure companies maximise the return on their investment,” said Pickering, “and we are continually striving to enrich and enhance the toolset to improve that ROI.”

For further information on the new enhancements to the feature set click here.

UK’s biggest ever mag subscriptions survey begins

10 Oct 2008 — Demographix teams up with Dovetail, the subscriptions fulfilment house jointly owned by BBC Worldwide and Dennis Publishing, to deliver subscriber service survey for magazine biz

Demographix, the leading UK developer of online research tools, is teaming up with subscriptions marketing and fulfilment experts Dovetail Services to host the biggest ever Subscriber Service Survey for the UK magazine industry.

Magazine publishers taking part in the survey will not only be able to see how subscribers rate the service they are currently getting, but also be able to compare their own results against average industry satisfaction ratings.

The survey, now in its second year, drew 58,000 responses last year with 5 major publishers involved. This year, 26 publishers have signed up for the survey, with over 144 titles involved. Response levels are expected to exceed 200,000.

“It’s a chance for our customers to prove that customer service is at the forefront of their minds, and to track how they’re performing against industry trends,” said Dovetail MD Julian Thorne.

What also attracted participating publishers, he added, was that the survey is entirely free of charge to take part in.

Demographix MD, Derek Cohen, said the survey was another example of the growing customised technology solutions that Demographix is providing for its customers.

“This is a major online project, with significant technological challenges that Demographix is getting a growing reputation for solving. Publishers will be able to see their own results, as well as access to generalised data that shows overall industry ratings. It is unique in the industry.”

Publishers can find out more at: www.demographix.com/dovetail2008.

About Demographix: Demographix is the leading UK developer of online research tools. Major customers include Network Rail, British Medical Association, Hachette Filipacchi, CNBC Europe, IPC Media, Sirius Satellite Radio, DC Thomson, Nielsen Media Research and Conde Nast. Demographix is the registered trademark of Demographix Limited. Company registered in England and Wales No. 4358487. Registered with the ICO.

About Dovetail: Dovetail is a subscriptions marketing and fulfilment company jointly owned by BBC Worldwide Magazines and Dennis Publishing. It supports publishers throughout each stage of the subscriptions marketing and fulfilment process: planning, implementation, reporting and analysis.

Panelwise makes online panels affordable for all!

15 May 2008 — Easy-to-use service allows you to bypass costly bottlenecks

Demographix, the leading UK developer of online research tools, has launched a panel management system which will enable marketing, sales insight and research teams to manage online panels and email invites for surveys – without having to deal with IT or web departments, or use expensive external agencies.

Panelwise offers an easy-to-use hosted system for research and marketing departments wishing to lower the cost of maintaining online panels of users, customers, members, and other key groups.

Demographix CEO, Derek Cohen, said it helps marketing and research departments overcome significant problems they can encounter when using email management software to circulate survey invitations to their mailing lists (or relying on overstretched IT departments to do it for them).

Among the key facilities Panelwise offers:

Three panel building options: using Excel file uploads; recruitment surveys; and selecting members from responses to existing surveys
Easy email composition (in either HTML or Plain text formats)
Inbuilt email scheduling and testing
Powerful panel sub-group selection facilities
Automated handling of unsubscribe requests and bounces
Easy scheduling for follow-up emails for non-responders

Surveys created within Demographix can be seamlessly assigned to panels, and responses managed through Panelwise.

Cohen said: “By closely listening to our customers, we have identified – and solved – the key problems they have encountered with email invitations for surveys, creating and building panel mailing lists, and selecting targeted subgroups of panels for further research.

“We know that Panelwise will help make panel management an affordable reality to many organisations and companies that cannot afford the huge costs often associated with external agencies.”

In line with the standard Demographix pricing model, Panelwise will be offered on an annual subscription model, with unlimited sizes of panels, and unlimited survey invitations. A one-off usage plan will also be available for single surveys and one-shots to mailing lists.

Demographix also offers managed services for companies who do not have in-house resources to manage panels.

Sales rep feedback system gives Bauer a buzz

28 Mar 2008 — Demographix trails new paths with customised solutions

A customised sales representative feedback solution, developed by Demographix, has been implemented by the digital sales team at Bauer Advertising.

Originally developed as the ‘Better Emap Service’ initiative for Emap Advertising, the solution allows agency buyers to give instant feedback – anonymously if desired – on pitches, meetings and bookings.

The system has been rebranded as “The Bauer Buzz” following the acquisition of Emap’s consumer business by the Bauer Publishing Group.

The custom-built system was instrumental in helping Emap Advertising’s Digital team notch up a dramatic increase in its service reputation last year – soaring 10 places in the IPA Digital Media Owner Survey.

Demographix is a hosted online survey system used by editorial, marketing and research teams in media companies in the UK, US, Europe and Australia. It is, however, increasingly being used to create custom applications for sales and circulation departments, as well.

“Our media-friendly technologies, including built-in audio and video question types, mean that media clients can now get increased value from customised research systems,” said CEO Derek Cohen.

Contact: Bobby Pickering, Communications Director, +44 (0)20 7112 5111 or bobby@demographix.com

Demographix custom solution gives EMAP Advertising a boost

19 Nov 2007 — Customised sales rep feedback system gets significant results.

Emap Advertising’s Digital team has notched up a dramatic increase in its service reputation – soaring 10 places in the IPA Digital Media Owner Survey – following the implementation of a custom-built sales rep feedback system.

Developed in conjunction with Demographix, the ‘Better Emap Service’ initiative allows agency buyers to give instant feedback – anonymously if desired – on pitches, meetings and bookings.

Emap Advertising Digital Sales Director, Bruce Daisley, who commissioned the scheme, said that he had anticipated his team might be wary of such transparency, but in fact it was quickly embraced.

“We wondered if our team would be concerned about bad feedback counting against them, but on the rare occasions that they have received criticism its proved to be a good alert that we need to make amends with the buyer,” said Daisley. “The vast amount of positive feedback has given most of the team a real confidence boost.”

Emap Advertising sales managers can log in to the Demographix system and see how they’re performing, including having access to all the comments made by clients.

In little over two months of implementing the system, Emap Advertising has jumped from 17th to 7th place in IPA survey. Daisley added: “We’re delighted with the results. We designed the system to capture customer feedback in two clicks. The feedback system has shown agencies how serious we are about being the very best in the digital market. We are aiming for the very top next time round.”

“Forward-thinking clients are looking for bespoke systems based on Demographix technology,” said CEO Derek Cohen. “Our media-friendly technologies, including built-in audio and video question types, mean that media clients can now get increased value from customised research systems.”

Demographix announces Panelwise

16 Aug 2007 — Hosted panel management system set for beta programme.

Demographix, the online research system favoured by the media industry, is set to strengthen its product portfolio with the launch of a fully-integrated cost-effective panel management system.

Panelwise will offer an easy-to-use one-stop solution for research and marketing departments wishing to lower the cost of maintaining consumer, user or audience panels by bringing them in-house.

"This is something our key customers have been asking for, and we recognise it makes survey deployment easier and more cost-effective than ever," said CEO Derek Cohen. "Panelwise will also offer opportunities for our users to gather and analyse data in an ongoing way with key customers and supporters".

Panelwise will help users overcome significant problems they can encounter when using ordinary email management software to circulate survey invites to their mailing lists. It will help prevent duplication of survey responses, create schedules for sending reminder emails, and allow users to build up mailing lists of supporters or audiences using recruitment forms.

Panelwise will also provide a better user experience for panellists than many currently experience, as there's no requirement for them to remember usernames and passwords each time they complete a survey.

Surveys created within Demographix can be seamlessly assigned to panels, and responses managed through Panelwise.

In line with the standard Demographix pricing model, Panelwise will be offered on an annual subscription model, with unlimited sizes of panels, and unlimited survey invites for just £6,000 per year. A one-off use will also be available for single surveys.

Panelwise will be available to Demographix customers who have signed up for the Beta Programme in early autumn.

If you wish to take part in the Panelwise Beta Programme, please contact Bobby Pickering on +44 (0)20 7112 5111.

About Demographix: Demographix is a leading UK-owned online survey provider. Major customers include IPC Media, Dennis Publishing, Network Rail, DC Thomson, Nielsen Media Research and Conde Nast. Demographix works closely with media information service providers Telmar and IMS Research to integrate customised media research into their analytical systems. Demographix is the registered trademark of Demographix Limited. Company registered in England and Wales No. 4358487.

Demographix adds more muscle to its analysis feature set

15 Jun 2007 — UK online survey provider introduces "multiple crosstabs" report facility

Demographix has announced a significant upgrade of its analysis features by introducing a "multiple crosstab" facility to its reporting toolset.

Multiple crosstabs allows customers to select as many questions from their survey and crosstab them with as many other questions as they like, giving Demographix a significant advantage over other online survey providers.

"Our design objectives on this development project were completely in line with the basic mission of Demographix to make survey building, analysis and management easy and straightforward for marketing and research people with little technical knowledge," said Demographix ceo Derek Cohen.

He added: "We want them not only to create surveys easily and get results quickly, but also use the data they gather in a multitude of useful ways. They want to cut and slice that data easily, and cost effectively."

Demographix does not charge extra for multiple crosstab generation; the new facility is all part of the standard system. The company continues to develop features, many suggested by existing and prospective customers (as multiple crosstabs were), and add these to its already rich feature set at no extra cost.

All Demographix customers (whether on annual subscription, survey bundle or one-off plans) are now able to:

Filter survey results according to answers in any question in a survey
Create a multiple filter on two questions in a survey using AND/OR logic
Crosstab on a single question within the live analysis environment
Crosstab on multiple questions to create large-scale realtime reports, downloadable in Excel format

Demographix is a premium supplier in the online survey sector, with one-off surveys costing £500, and unlimited annual subscription tariffs starting at £1,000/month.

For further information, contact: Bobby Pickering on +44 (0)20 7112 5111.

Demographix introduces embedded video and audio

1 Mar 2007 — UK online survey provider gives publishing and media clients a technical advantage

Demographix has announced a market first by introducing embedded video and audio questions within surveys. The new innovations have been greeted with huge enthusiasm by its key publishing and media customers.

"Online survey users are crying out for innovations like ours," said communications director Bobby Pickering. "Researchers and marketing personnel, especially in our core media and publishing sectors, can now add clips of videos or audio files to their surveys and get immediate feedback from readers, website visitors or members."

Derek Cohen, CEO of Demographix, said: "Marketing bosses in major publishing and media companies are turning to Demographix to provide them with the tools that allow them to measure response to their products or their advertisers' campaigns.

"Now, they can test TV or web media campaigns on behalf of clients, get feedback on their podcasts or other MP3 files, and insert clips of their own videos to test response before putting them up on a website."

Click here to see a demo of a Demographix survey that incorporates embedded audio and videos.

The new technology is part of Demographix's rolling development programme, upgrading its core system at no extra cost to subscribers.

In the past 12 months it has incorporated extensive new accessibility features, to make surveys accessible to as many respondents as possible. It has also integrated new functionality such as Scoring Surveys (which allow respondents to get an immediate score for their answers) and Save & Resume – whereby respondents on longer surveys can return to filling out the questionnaire at a later date.

Demographix is a premium supplier in the online survey sector, with one-off surveys costing £500, and unlimited annual subscription tariffs starting at £1,000/month.

For further information, contact: Bobby Pickering, Communications Director, Demographix. P: 020 7112 5111

About Demographix: Demographix is a leading UK-owned online survey provider. Customers include IPC Media, Dennis Publishing, Conde Nast, Nielsen Media Research and Network Rail. Demographix works closely with media information service providers Telmar and IMS Research to integrate customised media research into their analytical systems. Demographix is the registered trademark of Demographix Limited. Company registered in England and Wales No. 4358487.

Demographix announces advances in accessibility

15 Jan 2007 — Online surveys with AAA rating gives disabled respondents a fair go!

Hosted research tool supplier Demographix has announced market-leading breakthroughs in accessibility for online surveys.

The company believes this gives it an edge over other suppliers in its key markets, where accessibility issues are important to its customers – such as local and central government, the charitable sector, and social science and academic research.

The new improvements will ensure all Demographix surveys meet the requirements of respondents using screen readers, keyboard navigation, or text-only browsers.

"We've taken an active interest in accessibility issues and have endeavoured to achieve the highest accessibility standards," said Paul Ockenden, a director of Demographix and a specialist in accessible web design.

"We've tested our pages using several accessibility tools, aiming for an AAA rating throughout the site. More importantly, we've also tried to go beyond automated testing and think about creating pages so that they are easy to view and navigate by people with visual, motor, cognitive and other disabilities.

New accessibility features include: navigation shortcuts; structured semantic markup; meaningful links; descriptive attributes for all images; resizeable fonts; embedded text in text boxes to prompt screen readers; and streamlined form structure.

The Demographix survey builder technology produces pages which validate as XHTML Strict, and which pass AAA accessibility testing. The company now believes its surveys are the most accessible within the industry.

"We've put prompts in place to remind our customers that disabled people should be able to use their surveys, and have built our tools in a way which encourages them to create disability-friendly surveys," added Ockenden.

For further information, contact: Bobby Pickering, Communications Director, Demographix. P: 020 7112 5111

Demographix to work with The Prince's Trust on events feedback

10 Nov 2006 — First appointment in Demographix Community Support programme

The Prince's Trust is to use online survey technology from UK service provider Demographix to conduct research among its extensive network of supporters.

The charity, established by the Prince of Wales in 1976, provides practical support - including training, mentoring and financial assistance - to help 14-30 year olds realise their potential and transform their lives.

In the course of the next year, it will use Demographix to gather feedback from attendees at its many corporate events – such as its Technology Leadership Group meetings for IT professionals.

"We look forward to gathering valuable intelligence from our supporters and mentors over the coming year," said Carol Homden, Commercial Director. "We are always very excited about the possibilities of improving engagement with The Prince’s Trust by having access to impressive technologies like Demographix."

Demographix selects two charitable causes each year to support under its Community Support programme. This is its first appointment in 2006/07.

"Charities often have extensive networks of supporters that they would like to get more feedback from, and deploy that data in useful ways. Their marketing departments are often overstretched, yet realise the benefit in gathering ideas and opinions from individual or corporate supporters," said Bobby Pickering, communications director at Demographix.

For further information, contact: Bobby Pickering, Communications Director, Demographix, P 020 7112 5111

Telmar and Demographix in technology link-up

7 Feb 2006 — Companies join forces to offer media companies a new way to research their audiences

Telmar, the world-leading supplier of computer-based advertising media information services, has joined forces with London-based Demographix Limited to offer media owners and agencies an exciting new way to research their audiences.

Demographix offers a simple yet powerful collaborative tool enabling non-technical people to create, publish and analyse online surveys using just a web browser.

By allowing customers to access the Demographix system from within their familiar eTelmar environment, clients will be able to perform sophisticated analysis on data collected by Demographix surveys, in combination with other data they have access to.

Telmar Managing Director, Alex Maddox, commented: “Our clients generally know what their target audience is watching, reading, and listening to. And now, with Telmar-Demographix, they can also find out what their audience is thinking. It’s a very powerful new research opportunity for the whole media sector”.

“The tie-in with Telmar really adds a new dimension to our offering” said Demographix CEO, Derek Cohen. “We’ve worked hard to create the leading online survey system – the flexibility provided by our design and analysis tools is second to none. Now that our service is available in conjunction with Telmar we’ll be able to allow media companies to enrich their research and give their media planning added depth."

The combined weight of Telmar and Demographix is already proving popular. Leading consumer magazine publisher IPC is on board as the first client, and will be using Demographix extensively.

IPC’s Group Ad Marketing Director Christina Hartley commented: “Demographix is an easy to use, flexible online research tool, which will enable IPC to run more frequent online surveys and have greater control over them. Our first test was a great success and we look forward to using it more and more going forward.”

For further information, contact: Bobby Pickering, Communications Director, Demographix, P 020 7112 5111

Demographix introduces "invite a friend" feature

5 May 2005 — Demographix has introduced a powerful new feature, allowing survey respondents the opportunity to forward an invitation to friends or colleagues to complete the same survey as themselves.

Demographix will then send personalised emails to these people on behalf of the respondent, with a link to the survey they have completed and an optional personalised message from their friend.

"Our customers have been looking for ways to widen the response levels of their surveys among people with similar interests and outlook," said Demographix communications director Bobby Pickering. "Many have trawled their existing mailing lists extensively and are looking for new sources of leads. Demographix can offer a solution to this problem."

In line with the deep analysis functions available in Demographix, when a survey owner comes to analyse responses, they will be able to see how many email invitations have been sent out for that survey, and how many surveys were completed as a result. They will then be able to make use of the contact information provided in the survey by these 'friends'.

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