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Press Releases
On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.
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May 2008 press releases:
Panelwise makes online panels affordable for all!
15 May 2008 — Easy-to-use service allows you to bypass costly bottlenecks
Demographix, the leading UK developer of online research tools, has launched a panel management system which will enable marketing, sales insight and research teams to manage online panels and email invites for surveys – without having to deal with IT or web departments, or use expensive external agencies.
Panelwise offers an easy-to-use hosted system for research and marketing departments wishing to lower the cost of maintaining online panels of users, customers, members, and other key groups.
Demographix CEO, Derek Cohen, said it helps marketing and research departments overcome significant problems they can encounter when using email management software to circulate survey invitations to their mailing lists (or relying on overstretched IT departments to do it for them).
Among the key facilities Panelwise offers:
- Three panel building options: using Excel file uploads; recruitment surveys; and selecting members from responses to existing surveys
- Easy email composition (in either HTML or Plain text formats)
- Inbuilt email scheduling and testing
- Powerful panel sub-group selection facilities
- Automated handling of unsubscribe requests and bounces
- Easy scheduling for follow-up emails for non-responders
Surveys created within Demographix can be seamlessly assigned to panels, and responses managed through Panelwise.
Cohen said: “By closely listening to our customers, we have identified – and solved – the key problems they have encountered with email invitations for surveys, creating and building panel mailing lists, and selecting targeted subgroups of panels for further research.
“We know that Panelwise will help make panel management an affordable reality to many organisations and companies that cannot afford the huge costs often associated with external agencies.”
In line with the standard Demographix pricing model, Panelwise will be offered on an annual subscription model, with unlimited sizes of panels, and unlimited survey invitations. A one-off usage plan will also be available for single surveys and one-shots to mailing lists.
Demographix also offers managed services for companies who do not have in-house resources to manage panels.
About Demographix: Demographix is the leading UK developer of online research tools. Major customers include Network Rail, British Medical Association, Hachette Filipacchi, CNBC Europe, IPC Media, Sirius Satellite Radio, DC Thomson, Nielsen Media Research and Conde Nast. Demographix is the registered trademark of Demographix Limited. Company registered in England and Wales No. 4358487. Registered with the ICO.
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