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Press Releases
On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.
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March 2008 press releases:
Sales rep feedback system gives Bauer a buzz
28 Mar 2008 — Demographix trails new paths with customised solutions
A customised sales representative feedback solution, developed by Demographix, has been implemented by the digital sales team at Bauer Advertising.
Originally developed as the ‘Better Emap Service’ initiative for Emap Advertising, the solution allows agency buyers to give instant feedback – anonymously if desired – on pitches, meetings and bookings.
The system has been rebranded as “The Bauer Buzz” following the acquisition of Emap’s consumer business by the Bauer Publishing Group.
The custom-built system was instrumental in helping Emap Advertising’s Digital team notch up a dramatic increase in its service reputation last year – soaring 10 places in the IPA Digital Media Owner Survey.
Demographix is a hosted online survey system used by editorial, marketing and research teams in media companies in the UK, US, Europe and Australia. It is, however, increasingly being used to create custom applications for sales and circulation departments, as well.
“Our media-friendly technologies, including built-in audio and video question types, mean that media clients can now get increased value from customised research systems,” said CEO Derek Cohen.
Contact: Bobby Pickering, Communications Director, +44 (0)20 7112 5111 or bobby@demographix.com
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