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Press Releases
On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.
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October 2008 press releases:
UK’s biggest ever mag subscriptions survey begins
10 Oct 2008 — Demographix teams up with Dovetail, the subscriptions fulfilment house jointly owned by BBC Worldwide and Dennis Publishing, to deliver subscriber service survey for magazine biz
Demographix, the leading UK developer of online research tools, is teaming up with subscriptions marketing and fulfilment experts Dovetail Services to host the biggest ever Subscriber Service Survey for the UK magazine industry.
Magazine publishers taking part in the survey will not only be able to see how subscribers rate the service they are currently getting, but also be able to compare their own results against average industry satisfaction ratings.
The survey, now in its second year, drew 58,000 responses last year with 5 major publishers involved. This year, 26 publishers have signed up for the survey, with over 144 titles involved. Response levels are expected to exceed 200,000.
“It’s a chance for our customers to prove that customer service is at the forefront of their minds, and to track how they’re performing against industry trends,” said Dovetail MD Julian Thorne.
What also attracted participating publishers, he added, was that the survey is entirely free of charge to take part in.
Demographix MD, Derek Cohen, said the survey was another example of the growing customised technology solutions that Demographix is providing for its customers.
“This is a major online project, with significant technological challenges that Demographix is getting a growing reputation for solving. Publishers will be able to see their own results, as well as access to generalised data that shows overall industry ratings. It is unique in the industry.”
Publishers can find out more at: www.demographix.com/dovetail2008.
About Demographix: Demographix is the leading UK developer of online research tools. Major customers include Network Rail, British Medical Association, Hachette Filipacchi, CNBC Europe, IPC Media, Sirius Satellite Radio, DC Thomson, Nielsen Media Research and Conde Nast. Demographix is the registered trademark of Demographix Limited. Company registered in England and Wales No. 4358487. Registered with the ICO.
About Dovetail: Dovetail is a subscriptions marketing and fulfilment company jointly owned by BBC Worldwide Magazines and Dennis Publishing. It supports publishers throughout each stage of the subscriptions marketing and fulfilment process: planning, implementation, reporting and analysis.
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