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Press Releases

On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.

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August 2007 press releases:

Demographix announces Panelwise

16 Aug 2007 — Hosted panel management system set for beta programme.

Demographix, the online research system favoured by the media industry, is set to strengthen its product portfolio with the launch of a fully-integrated cost-effective panel management system.

Panelwise will offer an easy-to-use one-stop solution for research and marketing departments wishing to lower the cost of maintaining consumer, user or audience panels by bringing them in-house.

"This is something our key customers have been asking for, and we recognise it makes survey deployment easier and more cost-effective than ever," said CEO Derek Cohen. "Panelwise will also offer opportunities for our users to gather and analyse data in an ongoing way with key customers and supporters".

Panelwise will help users overcome significant problems they can encounter when using ordinary email management software to circulate survey invites to their mailing lists. It will help prevent duplication of survey responses, create schedules for sending reminder emails, and allow users to build up mailing lists of supporters or audiences using recruitment forms.

Panelwise will also provide a better user experience for panellists than many currently experience, as there's no requirement for them to remember usernames and passwords each time they complete a survey.

Surveys created within Demographix can be seamlessly assigned to panels, and responses managed through Panelwise.

In line with the standard Demographix pricing model, Panelwise will be offered on an annual subscription model, with unlimited sizes of panels, and unlimited survey invites for just £6,000 per year. A one-off use will also be available for single surveys.

Panelwise will be available to Demographix customers who have signed up for the Beta Programme in early autumn.

If you wish to take part in the Panelwise Beta Programme, please contact Bobby Pickering on +44 (0)20 7112 5111.

About Demographix: Demographix is a leading UK-owned online survey provider. Major customers include IPC Media, Dennis Publishing, Network Rail, DC Thomson, Nielsen Media Research and Conde Nast. Demographix works closely with media information service providers Telmar and IMS Research to integrate customised media research into their analytical systems. Demographix is the registered trademark of Demographix Limited. Company registered in England and Wales No. 4358487.

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