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Press Releases
On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.
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June 2007 press releases:
Demographix adds more muscle to its analysis feature set
15 Jun 2007 — UK online survey provider introduces "multiple crosstabs" report facility
Demographix has announced a significant upgrade of its analysis features by introducing a "multiple crosstab" facility to its reporting toolset.
Multiple crosstabs allows customers to select as many questions from their survey and crosstab them with as many other questions as they like, giving Demographix a significant advantage over other online survey providers.
"Our design objectives on this development project were completely in line with the basic mission of Demographix to make survey building, analysis and management easy and straightforward for marketing and research people with little technical knowledge," said Demographix ceo Derek Cohen.
He added: "We want them not only to create surveys easily and get results quickly, but also use the data they gather in a multitude of useful ways. They want to cut and slice that data easily, and cost effectively."
Demographix does not charge extra for multiple crosstab generation; the new facility is all part of the standard system. The company continues to develop features, many suggested by existing and prospective customers (as multiple crosstabs were), and add these to its already rich feature set at no extra cost.
All Demographix customers (whether on annual subscription, survey bundle or one-off plans) are now able to:
- Filter survey results according to answers in any question in a survey
- Create a multiple filter on two questions in a survey using AND/OR logic
- Crosstab on a single question within the live analysis environment
- Crosstab on multiple questions to create large-scale realtime reports, downloadable in Excel format
Demographix is a premium supplier in the online survey sector, with one-off surveys costing £500, and unlimited annual subscription tariffs starting at £1,000/month.
For further information, contact: Bobby Pickering on +44 (0)20 7112 5111.
About Demographix: Demographix is a leading UK-owned online survey provider. Major customers include IPC Media, Dennis Publishing, Network Rail, DC Thomson, Nielsen Media Research and Conde Nast. Demographix works closely with media information service providers Telmar and IMS Research to integrate customised media research into their analytical systems. Demographix is the registered trademark of Demographix Limited. Company registered in England and Wales No. 4358487.
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