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Press Releases
On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.
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January 2007 press releases:
Demographix announces advances in accessibility
15 Jan 2007 — Online surveys with AAA rating gives disabled respondents a fair go!
Hosted research tool supplier Demographix has announced market-leading breakthroughs in accessibility for online surveys.
The company believes this gives it an edge over other suppliers in its key markets, where accessibility issues are important to its customers – such as local and central government, the charitable sector, and social science and academic research.
The new improvements will ensure all Demographix surveys meet the requirements of respondents using screen readers, keyboard navigation, or text-only browsers.
"We've taken an active interest in accessibility issues and have endeavoured to achieve the highest accessibility standards," said Paul Ockenden, a director of Demographix and a specialist in accessible web design.
"We've tested our pages using several accessibility tools, aiming for an AAA rating throughout the site. More importantly, we've also tried to go beyond automated testing and think about creating pages so that they are easy to view and navigate by people with visual, motor, cognitive and other disabilities.
New accessibility features include: navigation shortcuts; structured semantic markup; meaningful links; descriptive attributes for all images; resizeable fonts; embedded text in text boxes to prompt screen readers; and streamlined form structure.
The Demographix survey builder technology produces pages which validate as XHTML Strict, and which pass AAA accessibility testing. The company now believes its surveys are the most accessible within the industry.
"We've put prompts in place to remind our customers that disabled people should be able to use their surveys, and have built our tools in a way which encourages them to create disability-friendly surveys," added Ockenden.
For further information, contact: Bobby Pickering, Communications Director, Demographix. P: 020 7112 5111
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