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Press Releases
On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.
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November 2007 press releases:
Demographix custom solution gives EMAP Advertising a boost
19 Nov 2007 — Customised sales rep feedback system gets significant results.
Emap Advertising’s Digital team has notched up a dramatic increase in its service reputation – soaring 10 places in the IPA Digital Media Owner Survey – following the implementation of a custom-built sales rep feedback system.
Developed in conjunction with Demographix, the ‘Better Emap Service’ initiative allows agency buyers to give instant feedback – anonymously if desired – on pitches, meetings and bookings.
Emap Advertising Digital Sales Director, Bruce Daisley, who commissioned the scheme, said that he had anticipated his team might be wary of such transparency, but in fact it was quickly embraced.
“We wondered if our team would be concerned about bad feedback counting against them, but on the rare occasions that they have received criticism its proved to be a good alert that we need to make amends with the buyer,” said Daisley. “The vast amount of positive feedback has given most of the team a real confidence boost.”
Emap Advertising sales managers can log in to the Demographix system and see how they’re performing, including having access to all the comments made by clients.
In little over two months of implementing the system, Emap Advertising has jumped from 17th to 7th place in IPA survey. Daisley added: “We’re delighted with the results. We designed the system to capture customer feedback in two clicks. The feedback system has shown agencies how serious we are about being the very best in the digital market. We are aiming for the very top next time round.”
Demographix is a hosted online survey system used by editorial, marketing and research teams in media companies in the UK, US, Europe and Australia. It is, however, increasingly being used to create custom applications for sales and circulation departments, as well.
“Forward-thinking clients are looking for bespoke systems based on Demographix technology,” said CEO Derek Cohen. “Our media-friendly technologies, including built-in audio and video question types, mean that media clients can now get increased value from customised research systems.”
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