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Press Releases
On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.
all 2005 2006 2007 2008 2009 2010February November
February 2006 press releases:
Telmar and Demographix in technology link-up
7 Feb 2006 — Companies join forces to offer media companies a new way to research their audiences
Telmar, the world-leading supplier of computer-based advertising media information services, has joined forces with London-based Demographix Limited to offer media owners and agencies an exciting new way to research their audiences.
Demographix offers a simple yet powerful collaborative tool enabling non-technical people to create, publish and analyse online surveys using just a web browser.
By allowing customers to access the Demographix system from within their familiar eTelmar environment, clients will be able to perform sophisticated analysis on data collected by Demographix surveys, in combination with other data they have access to.
Telmar Managing Director, Alex Maddox, commented: “Our clients generally know what their target audience is watching, reading, and listening to. And now, with Telmar-Demographix, they can also find out what their audience is thinking. It’s a very powerful new research opportunity for the whole media sector”.
“The tie-in with Telmar really adds a new dimension to our offering” said Demographix CEO, Derek Cohen. “We’ve worked hard to create the leading online survey system – the flexibility provided by our design and analysis tools is second to none. Now that our service is available in conjunction with Telmar we’ll be able to allow media companies to enrich their research and give their media planning added depth."
The combined weight of Telmar and Demographix is already proving popular. Leading consumer magazine publisher IPC is on board as the first client, and will be using Demographix extensively.
IPC’s Group Ad Marketing Director Christina Hartley commented: “Demographix is an easy to use, flexible online research tool, which will enable IPC to run more frequent online surveys and have greater control over them. Our first test was a great success and we look forward to using it more and more going forward.”
For further information, contact: Bobby Pickering, Communications Director, Demographix, P 020 7112 5111
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