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Press Releases

On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.

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March   April  

April 2008 press releases:

Panelwise makes panel management affordable

11 Apr 2008Demographix to debut companion solution with Web 2.0 interactivity

Demographix, the leading UK developer of online research tools, is to launch a fully-integrated panel management system next month, incorporating new Web 2.0 based interactive workflow features.

Panelwise will offer an easy-to-use one-stop solution for research and marketing departments wishing to lower the cost of maintaining panels of users, consumers, members, audiences, and other focus groups.

Panelwise will help marketing and research departments overcome significant problems they can encounter when using ordinary email management software to circulate survey invites to their mailing lists (or relying on overstretched IT departments to do it for them).

Among the key facilities Panelwise offers:

  • Three panel building options: file uploads; recruitment surveys; responses to existing surveys
  • Email composition (in either HTML or Plain text formats)
  • Inbuilt email scheduling and testing
  • Powerful panel sub-group selection facilities
  • Automated handling of unsubscribe requests and bounces
  • Easy scheduling for follow-up emails for non-responders

Surveys created within Demographix can be seamlessly assigned to panels, and responses managed through Panelwise.

Demographix CEO, Derek Cohen, said: “We have employed advanced principles in workflow design, and used Web 2.0 technologies such as Ajax, to help our users navigate through some often complex processes involved in panel management.

“We know that Panelwise will help make panel management an affordable reality to many organisations and companies that cannot afford the huge costs often associated with external consultancies.”

In line with the standard Demographix pricing model, Panelwise will be offered on an annual subscription model, with unlimited sizes of panels, and unlimited survey invitations. A one-off usage plan will also be available for single surveys and one-shots to mailing lists.

Demographix will also offer managed services for companies who do not have in-house resources to manage panels.

Journalists Please Note: Briefing: If you would like to know more about Panelwise, places are available at a briefing in central London on 14 May 2008. Trial account: If you would like to have a trial account to test Panelwise, please contact us.

Press contact: Bobby Pickering, phone +44 (0)20 7112 5111, or email bobby@demographix.com.


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