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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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April 2009 blog entries:
Agencies demand better brand values from surveys
20 Apr 2009 — With our recent upgrade programme, Demographix has added to the power of its online survey customisation feature-set, making it even easier for our customers to develop surveys that reflect the brand values of their clients.
It's a sad fact that the majority of online survey suppliers insist on stamping their own brands all over online surveys - after all, it's free advertising for them. However, it does significantly detract from what many clients are looking for - a focus on their own brand values.
Demographix believes that its target customer base - publishers, digital agencies, market research agencies and advertising agencies - want to create surveys that reflect the brands they're doing research for. Our customisation feature set makes it easier to match colours, logos, and typefaces to give greater customisable flexibility.
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