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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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November 2009 blog entries:
How is the recession affecting online research?
19 Nov 2009 — It's undoubtedly a tough time out there in the research industry, with research and marketing departments having to justify every penny they spend. We've found that many companies we've been talking to have scaled back the budgets they spend on expensive research agencies, and are opting to do more online research in-house.
That's why, for Demographix, the recession has had an upside, giving us the opportunity to help our customers cut their research costs dramatically.
Our system is so easy to use, without being unnecessarily complex, that training costs are considerably lower than with competing products. Getting your staff up-to-speed is not difficult, and users don't need weeks of training and a certificate to understand how to build sophisticated surveys and analyse data.
Even though we’ve been busier than ever, we’ve used our time during the downturn to focus on developing and enhancing our technology — giving more value for money. And just this week, we've announced new pricing for our enhanced annual subscription that represents a price reduction of 16.67%. That's quite a saving!
Hopefully, the recession is now bottoming out — we're hoping it's a U or V, and not a double-dipper W, shape to come! Whatever 2010 holds, we know that our message will get across to a lot more people.
For those who are just getting to know us, the message is simple. Ask yourselves three questions:
- Why are you paying for expensive, difficult-to-use survey building systems?
- Why are you paying several thousand pounds for an agency to do what you could do yourself in 30 minutes?
- Why should anyone be paying per response anymore — it's a pricing model that's no longer justifiable!
We'd like to hear from you if you're serious about slashing your online survey costs. You really could slash your research budget with very little effort today!
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