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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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October 2008 blog entries:
Great online surveys powered by Demographix
6 Oct 2008 — This month we thought we’d share with you a few recent projects by Demographix users that we’ve admired for many different reasons.
Inside Soap Awards and ELLE
Demographix is the technology behind voting for the Inside Soap Awards, Hachette Filipacchi’s annual soap star fest where a lot of good-looking soapsters strut their stuff on the red carpet. The Awards are such a paparazzi-puller that they generate vast coverage in major media outlets — from the BBC and The Times to Northern & Shell’s OK! magazine. Hachette Filipacchi’s marketing teams often use the results of Demographix surveys to maximum effect for their PR potential. A recent example is an ELLE magazine survey of readers’ attitudes to the credit crunch — resulting in coverage that included The Press Association and istockanalyst.
Beano Max
D C Thomson’s legendary Beano magazine, which celebrated its 65th birthday this summer, has a dedicated team with great ideas for involving readers. This year, Beano Max has conducted a brilliant survey asking its young readers what they’d suggest to put in the mag if they were to “fill in for the editor while he’s on holiday”. That’s not only a great concept for collecting reader ideas, it was also reinforced by the specially commissioned visuals used in the survey (see photo), helping make it more interactive and fun for respondents. Well done to the Beano crew!
CNBC Europe and Euronews
On the broadcast media front, Demographix is being used by CNBC Europe to host surveys for its Viewertrack panel — a regular monitor of viewer opinions. We have also been involved in a major pan-European viewer survey for leading international news channel, Euronews. This summer we hosted a multi-lingual feedback exercise co-ordinated in seven languages (English, French, German, Spanish, Italian, Portuguese and Russian) for the company. This greatly extended the range of languages we support, and helped us move forward in one of our development objectives — to increase our global reach.
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