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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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September 2007 blog entries:
Spread the word - get more value from your research data!
7 Sep 2007 — The announcement we made a few weeks ago about our major development project, Panelwise, met with a lot of press interest, proving that panel management software is a current hot topic in research and marketing departments.
We got coverage in MRWeb.com, Haymarket's Brand Republic, and the Market Research Society's Research magazine.
As these news stories report, we're currently putting together a beta programme for Panelwise with some of our key customers. If you're not an existing customer and would like to know more about how we could help you develop and maintain panels at a fraction of the cost you currently pay, then don't hesitate to contact us.
It was also great to see the good folk at Hachette Filipacchi's Red magazine getting a lot more added value from a survey on women's health issues they conducted using Demographix. The poll, on female fertility problems, came up with some headline-grabbing results, such as this report in the Guardian: Fertility poll warns against delay. Well done, Red!
So think about it. Have you got some survey results that could help in a PR campaign? If so, don't forget to let your press department know about it, and spread the good word.
Be sure to check back regularly. You can also sign up to hear about future demographix news.