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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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March 2007 blog entries:
Demographix in the news with multimedia features
22 Mar 2007 — News of our new embedded multimedia question types has started reaching the industry. The ability to include video and audio clips in a survey, and ask questions about their contents, has a wide range of potential uses, especially for our publishing and media clients.
On the sales side, a lot is now possible that was previously out of reach – such as, radio stations testing ad creatives, publishers gathering feedback on videos for clients and agencies, or web media companies testing online campaigns.
And that's just a start - music clips, MP3s and podcasts can all now be included in standard surveys as well.
All this new technology is available at your fingertips today for all our customers - whether one-off survey users or Unlimited Survey Plan subscribers.
So what did the press say? Research magazine noted the new features with a story headlined, amusingly, "Now watch and listen, says Demographix".
Another news report in Brand Republic, "Demographix to introduce embedded media files to surveys", written by Alex Donohue, quoted communications director Bobby Pickering: "Researchers and marketing personnel, especially in our core media and publishing sectors, can now add clips of videos or audio files to their surveys and get immediate feedback from readers, website visitors or members."
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