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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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December 2007 blog entries:
Year-end round-up: Helping our users slash their research costs
11 Dec 2007 — It's been another busy year for us at Demographix, helping marketing and research executives create great online surveys with top response rates, and giving our customers access to powerful technology at far lower costs than our competitors.
During 2007 we continued to expand in our core publishing and media markets, and we introduced a raft of new technologies that beefed up our design and analysis toolsets. Our introduction of multimedia question types, which allow you to include audio and video questions within surveys, undoubtedly helped us move out beyond our core publishing industry customer base into the wider media industry.
Developing multiple crosstabs in our realtime analysis and reporting certainly helped us gain more traction in corporate research departments. And we also broke out into the wider world, with major global events organizers now regularly using Demographix to get reliable, low-cost feedback.
We didn't neglect our publishing industry clients, helping many achieve a great deal more return on their investment in online research tools. We found ourselves engaged in major custom projects for key clients. Our Better EMAP Service project for EMAP Advertising helped produce significant sales performance improvements for them, and best-selling Now magazine at IPC Media scored a major PR triumph with data gathered using a Demographix survey.
And what might 2008 bring? We have recently signed a new reseller agreement with Telmar Group Inc in the US, and look forward to working with them. Our Panelwise technology, which will allow our customers to run their own low-cost panels on a regular basis, will come to the end of its initial development phase in Q1, and customers who have expressed an interest in it will be given first trial access to it. We have high hopes for Panelwise, which combined with the survey design and analysis toolsets in Demographix, will give our customers access to a full suite of online survey technologies in a more affordable way.
Finally, we’d like to thank all our customers, new and ongoing, for their support during the year, and wish you all best wishes for a successful and prosperous New Year.
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