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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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September 2006 blog entries:
How big can a survey be?
5 Sep 2006 — One of our regular users was quite impressed by the size of a recent youth sex survey in the UK, conducted by the BBC (Radio 1's Bare All youth programme) in conjunction with the Department of Health.
The BareAll06 survey claimed to have been the biggest sex survey sample ever in the UK - 20,000 young people responded to requests for feedback via a variety of online channels, including 1Xtra, the BBC's black music station, and MTV. The findings of the survey made interesting reading and were generally welcomed in the UK press.
So how big can Demographix surveys get? One of our customers, Sigma Research, does an annual sexual health survey to support health promoters in the UK working in HIV prevention. The survey reaches its target audience through adverts on carefully selected websites, and has generated response levels of 10-15,000 respondents online annually.
Some of the biggest online surveys Demographix has recently hosted include AutoExpress's annual Driver Power survey (around 40,000 respondents in 2006) and Inside Soap's annual Soap Awards (33,000 respondents and still counting).
And those big sample sizes cost a lot less with us than with those of our competitors who charge on a "per response" basis. Demographix has unlimited response levels - and the more response you get, the more impact your quantitative research has!
We want your surveys to have real marketing muscle!
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