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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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June 2006 blog entries:
Quizzes and competitions
19 Jun 2006 — One of the questions we're often asked by customers is how to build up mailing lists. They'll often have a busy web site but this doesn't require registration or have a forum where contact details can be collected.
In our experience quizzes and competitions are an excellent way of achieving this. They provide visitors with some additional interactivity and possibly the chance to win a prize. Plus they give you an opportunity to collect some contact and demographic information at the same time.
Demographix new "scoring surveys" technology makes running quizzes and competitions quick and easy. You just enter the questions and assign a score to each of the possible answers. Demographix does the rest.
When visitors have completed the quiz they can be shown their score and optionally a verdict. For example a food site could run a quiz based on knowledge of ingredients. At the end the verdicts could range from "you're a real food buff" to "time to try some new recipes".
Of course this final message can also be used to sell your products and services: "Your exercise levels seem too low. Click here for a special offer on gym membership".
People also like to rate themselves on personal or topical issues. "Are you a good bargain hunter?" and "How energy efficient is your home" are examples of self-assessment quizzes that could be run using demographix scoring surveys.
To see an example of a quiz why not take our difficult World Cup quiz. Or set up a free trial account and create your own quiz now.
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