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The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
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March 2006 blog entries:
Enterprise Feedback Management makes a debut
31 Mar 2006 — It's funny how a new concept or trend in business management suddenly reaches a tipping point and starts to make a wider impact. We've noticed this with the concept of Enterprise Feedback Management (EFM), which is really consultant-speak for "Getting To Know What Your Employees Or Customers Think" (GTKWYEOCT). Leading IT research consultancy, Gartner, has recently released a report on the topic, which it sees as an extension of customer relationship management systems.
Within an organisation, Enterprise Feedback Management has particular appeal to Human Resources and other central services departments, as regular polling of employees can allow for management feedback on a range of issues. Find out if there is bubbling discontent before it bites, or measure the internal success of new programmes, or allow ideas to come bubbling up from within. EFM offers measurement opportunities and facilitates organic business growth.
But the key thing about EFM is that a lot of the companies making the running in this area, like demographix, are those that have offered inexpensive survey creation and analysis tools. The most forward-looking are those that offer survey systems that bypass the IT or web/content management departments - which have often been hugely obstructive in the past. You can get a survey up on the company intranet or electronic bulletin board in an hour or so, not the months of inter-departmental negotiation and frustration that HR workers have previously had to deal with.
A collaborative development environment, like demographix, allows staff to log-in and work on creating surveys whenever they want to, and from wherever they want. Similarly, the deep analysis tools mean you can extract data from the responses quickly and flexibility. Managing an organisation is all about providing the opportunities for staff to feedback openly, and, of course, listening to what they have to say!
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