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A detailed look at our system

Setting up a survey

It'll take just a few minutes for you to discover just how quick, flexible and easy to use the demographix system is. When you register with us we'll email you a username and password, and with these you can go straight to work setting up your first survey. You'll quickly be creating professional dynamic online surveys without needing to know anything about HTML, database design or statistical formulas.

It's as simple as 1-2-3.

1. Create a survey
2. Set up the questions and survey logic
3. Publish the survey

1. Designing your survey

To create a new survey you just click on the CREATE NEW SURVEY link and give your survey a title. Later on you can tailor aspects such as where a respondent is redirected when they have completed the survey - for example, your corporate homepage. At any stage you can easily modify the appearance to create a survey with your own branded look and feel, adding a background image and logos and changing the colours and fonts. It's easy to make your survey match the look of your website or your corporate image.

2. Setting up the questions

Whether you want to capture a single answer view of a new product or the answers to several open-ended or multiple-choice questions, the set-up is simple, easy and straightforward. Just type in the questions and then select from a wide range of powerful and innovative question styles which make sure you get exactly the information you need.

Whatever questions you need to ask, demographix has a question type to suit. From simple multiple choice tick-boxes though to our exclusive ranking questions, you'll find everything you need to create powerful surveys. And what's more, they're all fully customisable. In addition, we offer a Matrix option for grouping together questions with similar options for a more compact survey and faster completion time.

Questions can be accompanied by images such as product shots, stills from your advertising, or company logos. These images can easily be uploaded from your own computer and used wherever you need them.

You can, of course, split your survey into any number of pages, each perhaps covering a specific area of research. And if a whole block of questions aren't appropriate for a particular visitor, with our conditional skip logic they're simply not shown. This makes the surveys much faster to complete, and drastically decreases the drop-out rate.

Here's a real live example - try it!:

And don't forget that demographix is a collaborative product - any authorised user from your team can add their own questions to the survey!

3. Publishing your survey

Publishing your survey is the easiest part - you simply click one button and all the work is done for you. In an instant, demographix will create all of the web pages and set up the database ready to store your responses. You'll be given a unique web address (or URL) which you can then email to your research subjects or use as a link from your website.

And because demographix is a fully dynamic system, even after your survey has been published you can still make adjustments to it (perhaps correcting a typo), and these will be seen by the very next person to view it. Try doing that with a paper-based survey!